TPN has a great track record in filling our publisher’s remnant inventory but we want to do more to increase publisher’s total revenue earning potential. TPN is therefore proud to announce three new products that will offer new opportunities to advertisers and publishers alike.
The three new products are
- “Performance Email”
- “Performance Button Ads”
- “Performance Text Links”
These products are designed to extend a publishers ability to earn revenue and offers new traditional non-display options for TPN advertisers.
How Performance Email Works;
Performance Emails will be either CPC or CPA based and will include creative for newsletter insertions or solus sends. Only clicks and conversions will be tracked and so no impression data will be recorded.
Email campaigns are typically promotions with a limited campaign period and a finite budget and so TPN will announce new email campaigns via the TPN publisher alert email notification service. Publishers with email lists can then request the campaign and will be approved on a first come first served basis.
Once a campaigns budget has been spent the clickurl will still work but no revenue will be recorded. Thus TPN will allocate the campaign to publishers based on the requested send date and likely response to avoid a situation where a campaign is sent where there is insufficient budget remaining.
How Button Ads & Text Links Work;
Button Ads and Text Links will be either CPC or CPA based and will include a flexible range of creative, including images up to 125×125, single and multi line text ads and hybrid ads utilising an image and text combination. Only clicks and conversions will be tracked and so no impression data will be recorded.
Button Ads and Text Links are manually inserted into the publisher’s site and so TPN will only be accepting medium to long term campaigns utilising these formats. The advantage for the publisher is that these creative’s can be used to generate revenue from new areas of their site/pages.
As payouts are typically at TPNs non-priority rates we will provide guidance on the types of sites and demographics which are likely to generate good response rates. We will also provide campaign history data so the value of campaigns can be evaluated efficiently.
Again, the TPN publisher alert email service will be used to notify publishers of available campaigns and publishers can then request creative(s) and the clickurl(s).
Once the end date or budget limit has been reached publishers still running the campaigns will be notified via email.
Example Campaign
TPN’s first Email, Button Ad & Text Link campaign is detailed below so please review and contact us if you would like to run on your site or email list.
Campaign Fact Sheet
| Advertiser | The Great New Zealand Survey |
| Campaign | Win $15,000 |
| Period | 6 months minimum (30th June 2010) |
| URL | www.kiwisurveys.co.nz |
| Payout * | $2.50 CPA (completed survey) |
| Campaign history | Banner ad on top 10 most relevant TPN sites generated CTR up to 1% and conversion rate (CR) up to 21%
eCPC $0.33 to $0.50 eCPM $0.76 to $4.35 |
| Best Sites | Home and garden, gossip, fashion, health, parenting, 50+, lotto, competition, survey, coupon, betting sites. |
| Best Demographics | (Female 35+) and (Male 55 to 65) |
| Text Link Example | WN $15,000 Cash |
| Button Ad Example | http://creatives.tpnads.com/thegreatsurveysites/generic/gnzs/125×125NZ.gif |
| eDM Example | http://creatives.tpnads.com/thegreatsurveysites/edm/gnzs/3rdPartyNZDecClose2009.html |
