November 19th, 2009
Jon Ostler, the Founder of TPN, recently presented Everything old is new again (PDF) at the Search Engine Room conference in Sydney.
Jon Ostler Speaks at Search Engine Room 2009
This presentation reviewed the history of performance marketing from its origins in affiliate marketing dating back to 1994, and discussed the recent rise of mainstream performance marketing which has been accelerated over recent years by the success of Google’s Adwords and emerging ad networks like TPN.
It presented the premise that the rising dominance of performance media and the advances in technology are finally overturning the old world view that digital is “just another channel” and are set to turn the status quo of advertising and brand building on its head. Read More.
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November 18th, 2009
November the 18th saw the official launch of TPN Australia at the Search Engine Room conference in Sydney.
TPN is the number one performance display network in New Zealand, a position it has held since launching in 2006. TPN was subsequently sold to the Q Ltd digital group (ASX:QXQ) who are now investing in its targeting technology, product set and sales team.
Founder Jon Ostler says “the Q groups established relationships with Australian ad agencies, major advertisers and publishers provides TPN with a significant and solid foundation from which to grow”
Jonathan Despinidic (JD), TPN Australian Network Manager & TPN Founder Jon Ostler.
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November 17th, 2009
JD - Network Manager
TPN Australia is excited to announce the appointment of Jonathan Despinidic (JD) as it’s Network Manager.
JD will head up and manage all TPN activities including oversight of site recruitment, performance sales and campaign delivery.
With a background in Promotions and Marketing and his past position at Ninemsn’s Performance Media product, MSDR, JD is well placed to add value to both publishers, advertisers and ad agencies.
Jon Ostler, Founder of TPN, said “JD is a smart and high energy individual and we are lucky to have him heading up our Australian team as we look to aggressively grow TPN’s market share in Australia”
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November 13th, 2009
The Independent 12th Nov 2009
TPN received a mention in The Independent article as the pioneer of display performance advertising in New Zealand.
The article positions performance display along side other key forms of other online marketing including;
- Search Engine Optimisation
- Search Engine Marketing
- Premium CPM Display
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November 11th, 2009
Whether you know a little or a lot about performance marketing and advertising you will want to attend the year’s Search Engine Room Conference in Sydney and catch-up with all the industry players in one place. This year’s the focus is on “traffic” in all its forms and so it’s no surprise that Performance Marketing & Advertising are high up on the agenda.
Search Engine Room returns to Sydney on November 18 with a fresh theme - Traffic: Get It, Keep It, Use It. The fast-moving program is packed with top speakers addressing key issues, ideas, education in addition to practical traffic and customer generation strategies.
TPN’s founder Jon Ostler speaks about the evolution of performance marketing where “Everything Old Is New Again” This intro picks up on the theme of the click economy and tracks its history in a decade where everything old is new again! It also looks at the relationship between search and performance while discussing the benefits of just in time marketing.
A number of experts in performance marketing including Jon will take questions and debate this increasingly popular fast moving and dynamic form of online marketing.
Jon Ostler (Search Engine Room 2008)
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September 30th, 2009
AdMedia September 2009
Simon Hendry recently interviewed TPNs founder, Jon Ostler, for Admedia. A wide ranging interview on the state of online marketing and the fact that, although there has been a lot of progress over the last 10 years, its still early days and future growth in online activity and investment will continue to grow.
Admedia is a great industry publication so please support them and subscribe
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