AdMedia November 2009
Alastair Thompson, one of the regions most respected independent publishers (scoop.co.nz), recently reviewed TPN in the context of the performance advertising industry in New Zealand.
Alastair is one of the smartest online publishers around and is certainly not afraid of speaking his mind when it comes to performance advertising networks and the impact of non premium CPM on the publishing economy.
The article provides a valuable insight into the position of independent publishers and why performance networks need to work with publishers in a transparent and profitable way so quality online content can be supported.
TPN is committed to working with advertisers, agencies and publishers to increase campaign effectiveness while helping publishers increase their earnings per unique browser.
The article touches on TPNs recent improvement in technology and processes aimed at increasing eCPM rates for display placements.
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