- Advanced Targeting
A complete lead generation solution for advertisers looking to generate an ongoing stream of warm sales leads for follow-up by phone, post or email. Services include co-reg, lead nurturing, lead scoring, landing pages and performance media.
TPN Leads most popular solution is co-registration which involves asking consumers if they would like to be contacted by an advertiser about a specific offer or product. The advertiser’s question is displayed across multiple sites. If the consumer opts-in to the question, their details are automatically sent to the advertiser.
Optional campaign enhancements include Lead Capture, Lead Scoring and Lead Nurturing, Landing Page Design and Performance Display & Email.
|Volume||Between 300 - 10,000 leads per month depending on advertiser category|
|Band A||Competitions, Incentivised, Promotions, Large Discounts, Free Samples.|
|Band B||Entertainment & Leisure, Communications & Computers, Retail, Community & Public Service, Recruitment Alcoholic beverages, Education & Learning, Health & Beauty, FMCG, Home Products, Real Estate, Travel & Accommodation.|
|Band C||Finance (Banking & Investing), Insurance, Motor Vehicles, B2B.|
|Band A||$2.00CPL - CPL (email only)
$3.00CPL - CPL (email + post or phone)
$4.00CPL - CPL (email + post + phone)
|Band B||$4.00CPL - CPL (email only)
$6.00CPL - CPL (email + post or phone)
$8.00CPL - CPL (email + post + phone)
|Band C||$8.00CPL - CPL (email only)
$12.00CPL - CPL (email + post or phone)
$16.00CPL - CPL (email + post + phone)
Set-up fee (per question) $400
• Lead Nurturing Setup from $1,000
• Lead Capture & Scoring from $1,000
• Landing Page Design from $3,000
• Performance CPC & CPM media from $5,000
* if only phone or post is required the "email + post or phone" rate applies
** if only phone and post is required the "email + post + phone" rate applies