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Profile Targeting

Profile Targeting

Profile targeting offers advertisers the ability to display campaigns and creative only to users who have directly confirmed their demographics or interests. With profile targeting advertisers can be confident that their campaigns are only displayed to users with the exact demographics and interests specified.

TPN continually collects anonymous demographic and interest data from its data partners who obtain the intelligence directly from the actual end user. This ensures that the profile data has the highest levels of accuracy and timeliness.

TPN currently has access to 350,000 Australian consumers profiles and 135,000 New Zealand profiles.

The most popular profile segments include:

Demographic

  • Gender
  • Exact Age
  • Marital Status
  • Personal & Household Income
  • Education
  • Postcode, Street, Town

Behaviour / Interests

  • Financial (banking, credit cards, home loans, insurance….)
  • Shopping (fashion, eating out, cinema, sport, drink and holiday type….)
  • Occupation (job title, industry, company size….)
  • Interests (cooking, gardening, newspaper, book types, pets, renovations….)

Contact a TPN campaign manager to discuss your detailed targeting requirements and what inventory is likely to be available for your target segment.

TPN has stringent privacy policies and allows users to view their cookie data created by the targeting system and to edit or block (opt-out) the targeting tags.

 

Profile Targeting is scheduled for commercial release: Aug 2010